63% of the US Population Plays Games

"Gaming is already a mass-market hobby, with people of all ages picking up controllers and portables. Unfortunately, the mainstream media does not seem fully aware of how the mainstream itself thinks about gaming. Once that happens, many of the industry's current PR problems are likely to be alleviated."

Thanks to my friend Jason for the link to this post, which discusses the NPD Group's Expanding the Games Market report, Hill & Knowlton report on regulation, and the National Institute for Media and the Family's latest Video Game Report Card.